scroll down
SS26
The brand blends American, anti-establishment roots with a modern look. Inspired by Tennessee heritage, it mixes workwear, country Americana, and subtle streetwear influences. Clean designs and thoughtful details reflect a focus on quality, innovation, and a fresh take on classic workwear.
The first collection draws on a contemporary perspective inspired by Memphis' rich music legacy, from country/blues music to Memphis rap. This collection blends these different styles to develop a distinct visual identity and graphic language for the brand.
Credits
Art direction : Bureau Bertrand Clément
Illustration : Kirill Kogan
Photography : Clément Bertrand
Stylism : Charly Ferrante
Model : Ange Cyuzuzo
Dog handler : Joël Bertrand
Dogs : Rox & Voyou
scroll down
SS26
The brand blends American, anti-establishment roots with a modern look. Inspired by Tennessee heritage, it mixes workwear, country Americana, and subtle streetwear influences. Clean designs and thoughtful details reflect a focus on quality, innovation, and a fresh take on classic workwear.
The first collection draws on a contemporary perspective inspired by Memphis' rich music legacy, from country/blues music to Memphis rap. This collection blends these different styles to develop a distinct visual identity and graphic language for the brand.
Credits
Art direction : Bureau Bertrand Clément
Illustration : Kirill Kogan
Photography : Clément Bertrand
Stylism : Charly Ferrante
Model : Ange Cyuzuzo
Dog handler : Joël Bertrand
Dogs : Rox & Voyou
Pointer Brand ©2026
General inquiries
info@pointer-brand.com
Press
marketing@pointer-brand.com
Pointer Brand
All Rights Reserved ©2026
Pointer Brand is an iconic American workwear label founded in 1913 in Bristol, Tennessee. It took its name "Pointer" from the hunting dog, a nod to the hardworking spirit and rugged durability of the garments.
The brand began by producing durable, high-quality overalls, jackets, and jeans for farmers, railroad workers, and laborers in the rural South. Today, the brand blends timeless design with a modern edge for contemporary wear.
Social
Instagram
Design
Benjamin Mugnier & Clément Bertrand
Development
Benjamin Mugnier
Pointer Brand is an iconic American workwear label founded in 1913 in Bristol, Tennessee. It took its name "Pointer" from the hunting dog, a nod to the hardworking spirit and rugged durability of the garments.
The brand began by producing durable, high-quality overalls, jackets, and jeans for farmers, railroad workers, and laborers in the rural South. Today, the brand blends timeless design with a modern edge for contemporary wear.
General inquiries
info@pointer-brand.com
Press
marketing@pointer-brand.com
Social
Instagram
Design
Benjamin Mugnier & Clément Bertrand
Development
Benjamin Mugnier
Pointer Brand
All Rights Reserved ©2026