After exploring the raw energy of Memphis, Tennessee, the AW26 collection turns inward, reconnecting with Pointer Brand’s roots. This season dives into the brand’s heritage and the quiet mythology behind its name, the dog cult that symbolizes loyalty, instinct, and endurance.
Classic workwear forms are revisited with a contemporary eye, blending tradition through a sense of movement toward the future. AW26 honors the past while shaping what’s next: timeless garments built with purpose, memory, and modern relevance.
Related products
After exploring the raw energy of Memphis, Tennessee, the AW26 collection turns inward, reconnecting with Pointer Brand’s roots. This season dives into the brand’s heritage and the quiet mythology behind its name, the dog cult that symbolizes loyalty, instinct, and endurance.
Classic workwear forms are revisited with a contemporary eye, blending tradition through a sense of movement toward the future. AW26 honors the past while shaping what’s next: timeless garments built with purpose, memory, and modern relevance.
Related products
Pointer Brand ©2026
NEWSLETTER
Pointer Brand ©2026
General inquiries
info@pointer-brand.com
Press
marketing@pointer-brand.com
Pointer Brand
All Rights Reserved ©2026
Pointer Brand is an iconic American workwear label founded in 1913 in Bristol, Tennessee. It took its name "Pointer" from the hunting dog, a nod to the hardworking spirit and rugged durability of the garments.
The brand began by producing durable, high-quality overalls, jackets, and jeans for farmers, railroad workers, and laborers in the rural South. Today, the brand blends timeless design with a contemporary edge.
Social
Instagram
Design
Benjamin Mugnier & Clément Bertrand
Development
Benjamin Mugnier
Pointer Brand is an iconic American workwear label founded in 1913 in Bristol, Tennessee. It took its name "Pointer" from the hunting dog, a nod to the hardworking spirit and rugged durability of the garments.
The brand began by producing durable, high-quality overalls, jackets, and jeans for farmers, railroad workers, and laborers in the rural South. Today, the brand blends timeless design with a contemporary edge.
General inquiries
info@pointer-brand.com
Press
marketing@pointer-brand.com
Social
Instagram
Design
Benjamin Mugnier & Clément Bertrand
Development
Benjamin Mugnier
Pointer Brand
All Rights Reserved ©2026
